The Elementary Beauty Company began with an exclusive botanical and vegan hair care brand online in the summer of 2018 and started adding periodically new brands from France, Italy, Netherlands, Australia, US and of course 100% British brands to our portfolio. In the summer of 2019, we opened our first physical store in Greenwich London.

Our aim is to provide consumers with unique and niche cosmetic products sourced worldwide, seeking out leading result-driven and natural active ingredient derived solutions for hair, skin care and makeup. Whether you prefer the convenience of buying online or wish to come in try our products in store, our goal remains the same: simplify beauty and provide customers with natural and effective products.

Committed, dynamic and passionate about beauty care effectiveness and simplicity, the Elementary Beauty Company team is continuously searching for distinctive products to offer, whilst providing first class service to our fast-growing customer demands.



The iconic haircare brand Lazartigue Paris, was selected as the premiere brand: sitting perfectly in line with The Elementary Beauty Company ethos. Botanical – Vegan – Professional – No Sulfate – No Silicone. Their new range has minimal packaging and it is 100% recyclable


Exclusively to us in the UK, Italian ORising Skincare was selected because their products are filled with natural active ingredients, from Blueberry, Pomegranate, Chamomile and Rice Proteins combined with cutting edge science.  The packaging looks beautiful, with the added luxurious feel of the 24k gold particles, helping to maintain hydration for longer


Also exclusive to us in the UK Dutch and vegan, Combray Skincare offers a superior face serum that contains only 2 ingredients: Oxofulleram and a high-quality cosmetic oil, making Combray particularly unique.


Sampar skincare is inventive, innovative and glamorous. This anti-pollution skincare brand dares to embrace the unique promise of "double action": immediately visible results and clinically proven long-term effectiveness. It contains a powerful anti-pollution shield to protect, revitalize and soothe the skin.


Multi-award winner INIKA ORGANIC, the #1 certified organic make-up brand, trusted worldwide and the makeup of choice for stylishly natural women everywhere. Winner of multiple cosmetic awards, outperforming even non-organic brands; Certified Organic – Vegan – 100% Natural – Halal


We believe everyday hair and skin beauty care shouldn’t be complicated, but it must be effective.

Most of all, buying beauty products should be stress free - we don’t want to add any more lines!

We want to make sure your experience is smooth and delightful, so if you need help, please let us know.


The Elementary Beauty Company - London Greenwich

Managing Director     photo-15-06-2019-17-52-40.jpg    photo-15-06-2019-17-50-43.jpg

Managing Director 

Erica Balieiro-McCready

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