The Elementary Beauty Company began with an exclusive botanical and vegan hair care brand online in the summer of 2018 and started adding periodically new brands from France, Italy, Netherlands, Australia, US and of course 100% British brands to our portfolio. In the summer of 2019, we opened our first physical store in Greenwich London.

Our aim is to provide consumers with unique and niche cosmetic products sourced worldwide, seeking out leading result-driven and natural active ingredient derived solutions for hair, skin care and makeup. Whether you prefer the convenience of buying online or wish to come in try our products in store, our goal remains the same: simplify beauty and provide customers with natural and effective products.

Committed, dynamic and passionate about beauty care effectiveness and simplicity, the Elementary Beauty Company team is continuously searching for distinctive products to offer, whilst providing first class service to our fast-growing customer demands.




We believe everyday hair and skin beauty care shouldn’t be complicated, but it must be effective.

Most of all, buying beauty products should be stress free - we don’t want to add any more lines!

We want to make sure your experience is smooth and delightful, so if you need help, please let us know.


The Elementary Beauty Company - London Greenwich

Managing Director     photo-15-06-2019-17-52-40.jpg    photo-15-06-2019-17-50-43.jpg

Managing Director 

Erica Balieiro-McCready