The Elementary Beauty Company was launched during the Summer 2018 with the sole aim to provide consumers with unique and niche cosmetic products sourced worldwide, seeking out leading result-driven and natural active ingredient derived solutions for hair, skin care and makeup. Whether you prefer the convenience of buying online or wish to come in try our products in store in the beautiful Greenwich, London, our goal remains the same: simplify beauty and provide customers with the most natural and effective products.

Committed, dynamic and passionate about beauty care effectiveness and simplicity, the Elementary Beauty Company team is continuously searching for distinctive products to offer, whilst providing first class service to our fast-growing customer demands.


The iconic brand j.f. lazartigue Paris, was selected as the premiere brand: sitting perfectly in line with The Elementary Beauty Company ethos. Pioneer in its field, with formulations packed with natural active ingredients and award-winning and innovative products, they have a range of all-round hair care, from hair loss treatments to first-use fibre transforming products. Their formulas are 100% free from paraben, mineral oils, and artificial colours, with options of products also free from silicone and sulfate. Currently about 60% of their range is also vegan.

The second brand we signed exclusively to the UK, was Italian ORising Skincare. They caught our attention with products filled with natural active ingredients, from Blueberry, Pomegranate and Chamomile to Rice Proteins but also including technologies like Biomimetic peptides and low molecular Hyaluronic Acid for greater skin penetration and deeper hydration. We were not disappointed - the products are effective and the packaging looks beautiful, with the added luxurious feel of the 24k gold particles, helping to maintain hydration for longer. Uniting scientific innovation, nature and pure luxury, the brand ticks box number 2: amazing products for the skin that also looks pretty on the shelf.

Advanced technologies and patent pending unique ingredient Dutch brand Combray Skincare followed, with remarkable products. Vegan, Combray contains only 2 ingredients: Oxofulleram and a high-quality cosmetic oil, making Combray particularly unique. Here advance technology and nature display master collaboration. Oxofulleram is a unique molecule - fully tested and compliant with EU’s high standards- an antioxidant designed to have properties especially suited to use as a skin care supplement.

Our newest addition the beautiful Sampar skincare! Inventive, innovative and glamorous, SAMPAR dares to embrace the unique promise of "double action": immediately visible results and clinically proven long-term effectiveness. Dedicated to demanding women looking for smart products, with a higher level of performance, SAMPAR enriches its formulas with an exclusive complex: Urban Advance. This powerful anti-pollution shield protects, revitalizes and soothes the skin to restore its state of balance and allow the active ingredients in each product to work even more effectively. Beauty cannot wait! We have tried and tested and it does exactly what it says on the tin. You won’t be disappointed.

Multi-award winner INIKA ORGANIC. The #1 certified organic make-up brand, trusted worldwide and the makeup of choice for stylishly natural women everywhere. Winner of multiple cosmetic awards, outperforming even non-organic brands; INIKA has smashed the myth that natural make-up has to compromise on performance or fashion. So gentle, and so unique, INIKA feels light and weightless on your skin. Designed to hydrate and nurture healthy skin for complete confidence, INIKA’s advanced botanical formulas are free from synthetic chemicals and free from harm. Their products are certified organic, vegan, halal, and cruelty-free for added peace of mind. What are you waiting for!

We believe everyday hair and skin beauty care shouldn’t be complicated, but it must be effective.

Most of all, buying beauty products should be stress free - we don’t want to add any more lines!

We want to make sure your experience is smooth and delightful, so if you need help, please let us know.


The Elementary Beauty Company - London Greenwich

Managing Director     photo-15-06-2019-17-52-40.jpg    photo-15-06-2019-17-50-43.jpg

Managing Director 

Erica Balieiro-McCready

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